The End of Calmmr: Podcast App




Do you remember when people were saying “there’s an app for that”?  Well now the same comment is holding true for Podcasts.  Are you interested in listening to a woman talk about her period? Kate Clancy has a podcast for such enthusiast called The Period.  Maybe you’re keen on hearing a guy with an accent reveal secrets about picking up women. The Pickup Change Podcast may teach you how to woo.  What about a group of dads giving parenting advice?  Well yes TypicalDaddy does have a podcast for that.

With all the podcasts in the Podmosphere, by the way that’s not just a pun, Podmosphere is a community of podcasters supporting and promoting each other, but I digress.  With all these podcasts, it is hard to decide what is worth listening to and what is just people having fun recording themselves and talking about nothing.  If you are into that, there are podcasts for that.

Podcast listeners have grown year after year since 2012, it has even caught the attention of celebrities and athletes leading them to enter the space.  Perhaps in the next few years, hosting a podcast may be as common place as having a social media account.  So with this smorgasbord of podcasts options, how does the average podcaster get their content to be heard?  How does the podcast listener weed out good shows from bad shows to find what they are looking for without spending hours on end listening to underproduced or poor quality podcasts?

The question a Podcast hosts might ask: Wouldn’t it be cool if there was an app that let podcast hosts create 24 second audio clips that could be shared on social media so people could hear what are shows about?

The question a Podcast listener might ask:  Wouldn’t it be so cool if there was an app that would let me preview highlights from podcasts so I can decide if I want to listen to the full show?

Guess what?  There’s an app for that…  well at least until July 2nd.

As described by ProgramableWeb.com in a post. “Clammr is an audio discovering and sharing application, sometimes referred to as the “Twitter or Instagram of Audio”. The Clammer app allows for cropping audio, and sharing clips to their followers on Clammr, Facebook, and Twitter.  Audio clips can be created from any hosted mp3 and will be constrained between 4 and 24 seconds in length.”

The Clammr app was a godsend to every host that did not have an established audience.  It gave podcast hosts an opportunity to leverage social media to be discovered and share snippets of audio.  Finding the right clip to share could mean growing an audience and eliciting the engagement a podcaster needs to create great content.  It gave users of social media an opportunity to discover and sift through podcast shows in moments to decide if the content was worth downloading.  This made finding a podcast quick and efficient, opposed to hours searching, downloading, and manually scanning through to hear if the podcast is what you were looking for.

In this modernized age of instant gratification and impatience, people are more likely to take a moment from their busy Facebook and Twitter lives to hear a twenty second audio clip rather than download a forty minute podcast episode.  Thus, podcasts like TypicalDaddy could be discovered and find new listeners to consume niche content.

Tech companies like Clammr toil endlessly to create technology applications that solve problems.  In the case of Clammr, they sought to create a more efficient way to consume audio and to give podcasters a tool to market themselves.  

It’s unclear by the email sent by Clammr as to the reason for shutting down other than an obscure reference to ”… moving on to the next adventure.”  What is clear, is unlike the ups and downs that HBO’s Silicon Valley, Pied Piper company encounters every season, there won’t be 30,000 Smart Fridges storing podcasters Clammrs, and on July 2nd 2017 it will all cease to exist.

Perhaps it was lack of monetization, perhaps it was analytics hypothesizing podcasting trends, perhaps it was time for the next adventure.  Whatever the case Clammr will certainly be missed by the podcasting community.

It’s challenging to get noticed, it takes time and quality content that adds value to the audience, and it takes a lot of luck.  Now with Clammr shutting down operations, it gets just a little harder.  We tip our hats to the Clammr team.  Thank you Parviz Parvizi, David Silverman, Oren Goldfinger, and Kenneth Ito.  Best wishes on your future projects.

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